How To Create Loyalty Programs In Sap Crm Tutorial
SAP CRM / Marketing has the tools and capabilities to change the game. It’s a comprehensive solution that brings the processes together. There’s campaign management that helps build the programs that drive the business. Customer interactions that enable the customer to sign up, manage and redeem points.
The Loyalty Management ES bundle facilitates the integration of CRM loyalty management with point-of-sale systems (POS).CRM loyalty management is fully supported within CRM (e.g. For details on Service Operations, Business Objects and Process Components, please check the.How To Use This ES BundleThis section will explore use cases for the Loyalty Management ES bundle. Each use case will show how different outcomes can be achieved by using the in different combinations. While these examples illustrate a few of the ways that this ES bundle could be used, the intention is to show the flexibility and reusability of these and operations so that you will have a clearer understanding of how to best deploy them in your own environment. StepEnterprise Service InvokedStep 1: Loyalty member identification at POS: Search for an existing loyalty membership via ID or name/address dataRead Loyalty Program Membership or: Find Loyalty Program Membership Basic Data by ElementsStep 2: Member (Business Partner) and Membership data returned from CRMNoneUse Case 2: Create Member and Membership DataPOS creates a new member, which in turn has to be assigned to a membership in SAP CRM Loyalty Management via enterprise service.
Loyalty Programs Software
There will be a basic tier assignment and card assignment via specific number range.This use case requires the implementation of the Create Loyalty Program Membership service, and additionally the CRM Business Partner service (for loyalty member creation). StepEnterprise Service InvokedStep 1: The cashier wants to create a new member for the loyalty programCustomerCRMCreateRequestConfirmationInStep 2: The cashier wants to create a new membership for the new loyalty program memberCreate Loyalty Program MembershipUse Case 3: Maintain Loyalty Membership Activity Journal: Loyalty member earns points with a POS transactionThe POS system transmits the header information/total value of the current shopping basket to SAP CRM Loyalty Management. Using the BRF+ loyalty rule engine, SAP CRM determines the points, updates the corresponding point account (membership activity), and sends a confirmation with the new point balance. StepEnterprise Service InvokedStep 1: Loyalty member/membership identified at POS (e.g. By swiping the card) and till receipt transferred to SAP CRM for points calculationMaintain Loyalty Membership Activity JournalStep 2: CRM calculates points and creates the membership activityNoneStep 3: CRM confirms pointsNoneFor batch / asynchronous membership activity creation, it is not only possible to send the POS data to CRM directly, but also through POS Data Management: Transmitting loyalty related Tlog Data for loyalty points calculation and membership activity creation can also be implemented as a batch / asynchronous process leveraging SAP PI and SAP POS DM for data transfer. In this case, step 3 from above (CRM confirms points) is irrelevant.The Tlog transfer services for membership activity creation in CRM are implemented in SAP POS DM as of BI CONT.
How To Create Loyalty Programs In Sap Crm Tutorial For Beginners Ppt
( Maintain Loyalty Membership Activity Journal as Bulk ) Future DirectionsFurther enhancements to services, e.g. To allow for line-item level points calculation. System Requirements. (formerly XI)Links SDN and SAP Links. SAP EhP1 for SAP CRM 7.0 - Marketing.
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